Why Buy Less But Better?
Fast fashion has taken the world by storm: fast, cheap, and trendy – what more could consumers want? But Fast Fashion also has a dark side: environmental damage, terrible working conditions, and poor quality products. We at Berliner Bags believe it’s time for a reset. It’s time to focus on what really matters: quality and timeless design. We believe it’s the responsibility of brands and designers to offer consumers more durable and more sustainable products. We think that less is better: for you, for society, and for our planet.
It’s time for Slow Fashion, it’s time to Buy Less But Better!
Buy Less But Better
With our Buy Less But Better campaign, we want to make Slow Fashion understandable and accessible to all. We want to empower consumers to make more environmentally-friendly choices by investing in simple yet stylish pieces that will stand the test of time. We create durable and stylish products for exactly that reason: to help our customers consume less over time.
What does Slow Fashion mean to us?
Thoughtful design is at the core of our Slow Fashion philosophy. Before creating any new product, we ask ourselves if it fulfills our slow fashion criteria.
Is it timeless? Functional? Durable? Multipurpose?
If a product answers no to any of these questions, then we choose not to create it. We pride ourselves on only making useful products that will be enjoyed by our customers for many years to come. As part of this philosophy, we don’t believe in big sales or discounts. We don’t want to pressure our customers with limited time offers, or push you to buy. We want you to take all the time you need to make the purchase that’s right for you, as only you can decide whether or not something truly fits your needs and lifestyle.
We here at Berliner Bags believe that good design is the key to sustainable design. We create products that are designed not to go out of style. Our timeless bags are made from natural materials, and built to last. We select our materials carefully for their environmental impact and their durability. All of our bags are made to accompany you on your daily adventures for decades to come.
We only produce what we can sell. All of our products are made in small batches, which allows us to respond directly to demand, avoiding waste and overproduction. This process also lets us focus on perfecting even the smallest details of our designs, and to make sure that every single bag we make meets our stringent standards for quality and durability.
We are firmly convinced that fair business practices are not only the right thing to do, but are also the smart thing to do, and that they let us create better quality, more durable products. We have close relationships with the traditional workshops that produce our bags and we ensure that all of our partners are treated fairly. For Berliner Bags, a key part of Slow Fashion means valuing all people, and ensuring they work in fair and safe conditions.
Our quality standards
We exclusively use durable, natural elements that are designed for functionality and style. To us, Buy Less But Better, means that we design all of our products to meet our stringent standards for quality and longevity.
We use:
- High quality genuine leather
- Sturdy metal zippers (YKK)
- Durable buckles
- Reinforced straps
- Natural cotton for linings
All our Vintage bags are meticulously handcrafted from vegetable tanned leather. This natural tanning process means they are free from all harmful chemicals, and are naturally hypoallergenic. These bags are lined with 100% natural cotton, and are finished with durable zippers, sturdy buckles, and reinforced straps.
What does that mean for our customers?
We design high quality, durable products so you can buy less but better. Buying better means thinking more about every purchase, deciding which businesses reflect your values, and being an active and engaged consumer. We believe that our Slow Fashion approach means that your bag will last longer, and you will be happier with it. You don’t have to take our word for it! With our 100-day return policy and 1-year international guarantee, you can decide for yourself.
We believe it’s time for a change. It’s time to stop the dizzying merry-go-round of fast fashion trends and overconsumption. At Berliner Bags, we think that everyone has a part to play in shaping the future of our planet.
Even small choices can have a big impact. That’s why we’re encouraging you to join the slow fashion movement, and make the conscious choice to Buy Less But Better.